Making Myself Be Creative

I’ve been struggling with how best to cultivate creativity.

On a day-to-day basis, when I’m writing for clients, it’s something I can essentially force. Deadlines and the need to pay bills focus me on the task in hand. If I need to write a chapter about a shark fight then I’ll damn well write a shark fight, and if it’s not the best shark fight ever, it will at least be competently done and improvable in the edit.

But for my own work it’s different. Sometimes the words that come out match my vision and I get into the flow, creativity coming with ease and more enthusiasm than on other people’s projects. Other times I get stuck, unsure how to turn concept into narrative. Nothing I think of seems right. Without the pressure of deadlines or the distance of knowing that this work isn’t really for me, I struggle to just get something down on the page. I come to a crushing halt.

So how to move on from that? I could force it, as I do with other projects. But this is the time when I want to do better, when I want to present the most dazzling version of my writing, because it really is mine.

I could leave it and hope that, by letting the idea bubble away in my subconscious, I’ll find a way. But that doesn’t feel professional. It doesn’t feel like progress.

The answer may be a compromise. Go work on something else, knowing that at least I’m being productive. Let the thing I’m stuck on bubble away in the background and hope that an answer shakes loose.

Some people say you can’t force creativity, and that’s true in as far as it goes. But you do have to force yourself to be creative, to put in the time and the practice, to work at things until they’re done. Finding the right balance, and doing it without beating yourself up or giving in to laziness, that’s a very difficult thing.