The word ‘domain’ makes our little slices of the internet sound so grand and impressive, like feudal territories full of serfs and knights, not collections of ones and zeroes and random thoughts I had a year ago. Not that the reality isn’t impressive – instant communication from England to the Antipodes would have seemed miraculous a century ago. But it’s not the sort of impressive that the name aspires to.
So it felt a bit anticlimactic on Monday when, after putting the intimidating-sounding task off for a little while now, I finally registered my domain and turned this blog into andrewknighton.com . A couple of clicks, auto-filling the same boxes as on every second online form, a moment’s Paypal wizardry and, tada, I am overlord of this tiny digital kingdom.
Does it make any difference to the look of the blog?
No.
Does it make any difference to its content?
Only for this post.
Is it a significant step in making myself more of a professional in my field, and making it easier to reach my audience?
Apparently yes – smart, experienced people tell me so.
So, welcome to andrewknighton.com – just like andrewknighton.wordpress.com , only with less letters.