A lot of the most powerful storytelling happens in the moments between scenes, the pieces we put together to fill the gaps. If someone has died and then we see a relative rebuilding in the aftermath, we fill in the trauma of loss. When the happy couple ride off into the sunset, we feel happy for their future life together.
In a shared creative universe, there are even more of those gaps.
There are lots of shared creative universes out there. From the half-dozen interlinked Star Trek shows to the Marvel Cinematic Universe to the insane sprawl of DC Comics, they’re something most people are exposed to. Maybe you just dip in and enjoy a little of what they offer, but for the hardcore fan, they’re a rich treasure trove. The more you consume of a single universe, the more of those gaps and connections you see. You fill them in through imagination, conversations, and fanfic, exponentially expanding that universe.
I used to think that the satisfaction in this was comparable with referencing in other parts of our culture. Looked at this way, recognising a Captain America character’s cameo in Ant-Man is like spotting a reference to Shakespeare in Stoppard – the satisfaction is all about feeling smart. You’re in on the reference. You’re part of the game.
But I now think that there’s more to it than that. Because these references exist within a continuity, there’s an extra layer of emotional meaning that those Shakespeare references don’t have. We’re not just recognising Agent Carter as a character from another film. We’re seeing how she’s aged, learning some of what she’s been through over the years, filling in gaps in her story. We feel for her. High culture references, with their focus on intellectual satisfaction, don’t do that.
Marvel’s Infinity War is full of this. It pulls in characters from so many other films, while leaving their familiar families and friends out. By the end, it only takes the slightest drift of imagination to start filling gaps elsewhere in this world, with tragic results. I’ve seen reviews that say the film is accessible to a Marvel outsider, but for someone who has been following these films, its impact stretches on and on.
I’m not arguing for the superiority of shared universes. Like any form of culture, they have advantages and disadvantages, can be good or bad. But their references have an extra layer of meaning that some others don’t. They don’t just hit you in the thoughts. They hit you in the feels.